It’s over! In this week’s finale we saw Harpreet get hired as Lord Sugar’s business partner, after a head-to-head between her dessert business ‘Oh So Yum’ and Kathryn’s online pyjama shop ‘Pyjamily’. The two finalists were tasked with developing a brand and ‘hero product’ for their businesses, along with a digital billboard and a TV…
In the penultimate episode of the series we saw the final four candidates go head to head with Lord Sugar’s “most trusted advisors” for one-to-one interviews. These featured a deep dive into each of the business plans and CVs, with many an omission, overestimation, white lie and out-and-out lie pointed out. Claude Littner was back,…
Week ten (ten!) saw the candidates tasked with creating a healthy new baby food, with branded packaging and a unique recipe, to pitch to two major retailers. The teams were mixed up, with Aaron heading up team Diverse and Harpreet leading Infinity. Harpreet reprieved her Gordon Ramsay role by knocking up a tasty salmon and…
The challenge set this week required the candidates to produce and host a “selling hour” on a TV shopping channel. Infinity was the winning team, managed by Brittany, who professed that it was her childhood dream to sell on TV. Akshay, who’d previously boasted that the “could sell a lion a cage”, managed team Diverse.…
